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Service 02

Account Based
Marketing

Stop broadcasting. Start targeting. ABM lets you orchestrate personalized, multi-channel campaigns aimed at the exact accounts your sales team needs to close.

Our ABM approach

From broad targeting to
surgical account penetration

Traditional demand gen casts wide nets and hopes. ABM identifies the right accounts, understands their buying signals, and orchestrates personalized engagement across every touchpoint — simultaneously.

01

ICP Definition & TAL Building

We start with your closed-won data to build a mathematically rigorous ICP. Then we source and validate a target account list using Clearbit, Apollo, and first-party data signals.

02

Intent Monitoring & Trigger Identification

Using 6sense, Bombora, or G2 Buyer Intent, we monitor which target accounts are actively researching solutions like yours — so we engage at the moment of peak receptivity.

03

Multi-Channel Campaign Orchestration

Coordinated outreach across LinkedIn, programmatic ads, personalized email sequences, direct mail (where relevant), and SDR outbound — all aligned to account-specific messaging.

04

Measurement & Iteration

We track account penetration rate, engagement depth, and pipeline influence — not vanity metrics. Every campaign teaches us something that makes the next one more effective.

Results

What ABM delivers for our clients

0x
MQL Volume Increase
0%
Higher Deal Win Rate
0x
ACV Uplift vs. Non-ABM
0%
Average Email Open Rate
Tools & stack

We work with your existing tech or build the right stack

ABM requires the right tools — but more importantly, it requires someone who knows how to orchestrate them. We're platform-agnostic and certified across the major ABM tech stack.

6senseBomboraDemandbaseHubSpotSalesforceOutreachSalesloftLinkedIn Sales NavigatorApolloClearbit

"The ABM program LeadVelocity built for us opened doors at enterprise accounts we'd been targeting for 18 months. They understood our ICP better than we did — and the multi-channel coordination was flawless."

SP
Sneha Patel
Head of Growth, GryNow

Ready to target your
best-fit accounts?

Let's map out an ABM strategy for your top 50 target accounts. Free, no commitment.