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Service 01

Marketing Operations
& Automation

The infrastructure layer that makes every other marketing effort more effective. We build the systems so your team can focus on strategy, not admin.

The problem we solve

Your tech stack is working against you

Most B2B marketing teams have the tools. What they're missing is the architecture that connects them. Leads fall through the cracks between your MAP and CRM. Sales blames marketing for bad leads. Attribution is a spreadsheet exercise in wishful thinking.

We fix this. We audit your existing stack, design the data flows, and build the automation that turns a collection of tools into a revenue-generating machine.

67% reduction in average lead response time

Full multi-touch attribution — know what's really driving pipeline

Lead scoring that sales actually trusts and acts on

What we typically fix
01
Disconnected CRM & MAP

Bidirectional sync, field mapping, lifecycle stage alignment

02
No lead scoring

Behavioral + demographic scoring models tuned to your ICP

03
Broken attribution

UTM discipline, revenue reporting, campaign influence tracking

What's included

Everything in our Marketing Ops engagement

CRM Architecture

HubSpot or Salesforce setup, custom object modeling, pipeline configuration, and sales process alignment.

Lead Scoring Models

Behavioral + firmographic scoring models built around your actual closed-won data. Updated quarterly.

Automation Workflows

Lead routing, nurture sequences, re-engagement campaigns, and sales alert triggers — all automated.

Attribution Reporting

Multi-touch attribution dashboards in HubSpot, GA4, or Looker Studio — first-touch, last-touch, and linear models.

Sales Enablement

Shared dashboards, sales alert triggers, meeting booking flows, and SDR sequence integrations.

Data Hygiene

Deduplication, enrichment with Clearbit/Apollo, suppression lists, and ongoing database health monitoring.

Ready to fix your
marketing infrastructure?

Book a free 30-minute audit call. We'll review your current stack and tell you exactly what needs fixing — and in what order.